International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo.
- [EMEA ed.]
- Hampshire : Cengage Learning EMEA, 2011.
- xxvi, 592 p. : ill. ; 28 cm.
This work is adapted from International Marketing 8e by Czinkota and Ronkainen published by Cengage South-Western, a division of Cengage Learning, Inc. 2007.