TY  - BOOK
AU  - Bates,Sandra M.
TI  - The social innovation imperative: create winning products, services, and programs that solve society's most pressing challenges 
SN  - 9780071754996 (hardback : acid-free paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Reputation
KW  - Leadership
KW  - Communication
N1  - Includes index
ER  -