Bates, Sandra M. <br/><br/>
The social innovation imperative :  create winning products, services, and programs that solve society's most pressing challenges / 
Sandra M. Bates. 
 - New York :  McGraw-Hill,  2012. 
 - xxx, 241 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071754996 (hardback : acid-free paper)  RM76.21 0071754997 (hardback : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Advertising--Brand name products.<br/>Reputation.<br/>Leadership.<br/>Communication.