Wunker, Stephen M. <br/><br/>
Capturing new markets :  how smart companies create opportunities others don't / 
Stephen Wunker. 
 - New York, NY :  McGraw-Hill,  2011. 
 - xxi, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 239-245) and index. 
<br/><br/><label>ISBN: </label>9780071767446 (alk. paper)  RM93.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability in business.