Building the successful theater company /
by Lisa Mulcahy.
- 2nd ed.
- New York : Allworth Press, c2011.
- xxv, 229 p. ; 23 cm.
Includes index.
Introduction : What makes a theater company successful? -- Roots. How we came together -- Claiming space -- Our first business plan -- Finding our core acting troupe -- Into the fire. Mounting that first production -- Building word of mouth -- The biggest problem we ever faced -- The biggest victory we ever enjoyed -- Adapting to growth -- Now & forever. Navigating financial realities -- Our current profile -- A day in our life -- The process of planning -- Our ultimate goals for the future.