Mulcahy, Lisa.

Building the successful theater company / by Lisa Mulcahy. - 2nd ed. - New York : Allworth Press, c2011. - xxv, 229 p. ; 23 cm.

Includes index.

Introduction : What makes a theater company successful? -- Roots. How we came together -- Claiming space -- Our first business plan -- Finding our core acting troupe -- Into the fire. Mounting that first production -- Building word of mouth -- The biggest problem we ever faced -- The biggest victory we ever enjoyed -- Adapting to growth -- Now & forever. Navigating financial realities -- Our current profile -- A day in our life -- The process of planning -- Our ultimate goals for the future.

9781581157611 (pbk.) RM103.55


Theatrical companies--History--United States--20th century.