TY  - BOOK
AU  - Ellis,Mike
TI  - Managing and growing a cultural heritage web presence: a strategic guide 
SN  - 9781856047104
PY  - 2011///
CY  - London
PB  - Facet
KW  - Cultural property
KW  - Internet marketing
KW  - Web site development
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
N2  - Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice
ER  -