Kuhnke, Elizabeth. <br/><br/>
Persuasion & influence for dummies / 
 Persuasion and influence for dummies. 
by Elizabeth Kuhnke. 
 - Chichester, UK. :  John Wiley & Sons,  2012. 
 - xviii, 375 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470747377 (pbk.)  RM66.94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology).<br/>Persuasion (Psychology) in organizations.