TY  - BOOK
AU  - Moilanen,Teemu
AU  - Rainisto,Seppo K.
TI  - How to brand nations, cities and destinations: a planning book for place branding 
SN  - 9780230220928 (hbk.)
PY  - 2009///
CY  - Basingstoke [England]
PB  - Palgrave MacMillan
KW  - Place marketing
KW  - City promotion
N1  - Includes bibliographical references (p. 189-196) and index
ER  -