Moilanen, Teemu

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. - Basingstoke [England] : Palgrave MacMillan, 2009. - ix, 202 p. : ill. ; 25 cm.

Includes bibliographical references (p. 189-196) and index.

9780230220928 (hbk.) RM136.55 0230220924 (hbk.)


Place marketing.
City promotion.