Sport as a business : international, professional and commercial aspects /
edited by Harald Dolles and Sten Soderman.
- Houndmills, Basingstoke, Hampshire, UK : Palgrave MacMillan, 2011.
- xvi, 263 p. : ill. ; 23 cm.
Includes bibliography and index.
'Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation.'--