TY  - BOOK
AU  - Goffin,Keith
AU  - Lemke,Fred
AU  - Koners,Ursula
TI  - Identifying hidden needs: creating breakthrough products 
SN  - 9780230219762 (hc : alk. paper)
PY  - 2010///
CY  - Houndmills, Basingstoke
PB  - Palgrave MacMillan
KW  - New products
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -