Goffin, Keith. <br/><br/>
Identifying hidden needs :  creating breakthrough products / 
Keith Goffin, Fred Lemke, Ursula Koners. 
 - Houndmills, Basingstoke :  Palgrave MacMillan,  2010. 
 - xxiv, 261 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230219762 (hc : alk. paper)  RM149.10 0230219764 (hc : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>Strategic planning.