McDonald, Malcolm. <br/><br/>
Marketing plans for service businesses :  a complete guide / 
Malcolm McDonald, Adrian Payne, and Pennie Frow. 
 - 3rd ed. 
 - Chichester, West Sussex :  John Wiley & Sons,  2011. 
 - xv, 495 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470979099 (pbk. : alk. paper)  RM167.42 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Planning.