TY  - BOOK
AU  - Buckingham,Ian P.
TI  - Brand champions: how superheroes bring brands to life 
T2  - Bring yourself to work
SN  - 9780230220324 (hbk.)
PY  - 2011///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave MacMillan
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Case studies
N1  - Includes bibliographical references and index
N2  - 'A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement'--
UR  - http://www.netread.com/jcusers/1388/2264681/image/lgcover.9780230220324.jpg
ER  -