TY  - BOOK
AU  - Waters,Joe
AU  - MacDonald,Joanna
TI  - Cause marketing for dummies
T2  - For dummies
SN  - 1118011309 (pbk.)
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Social marketing
KW  - Nonprofit organizations
KW  - Marketing
N1  - Includes index
N2  - Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge
ER  -