Waters, Joe. <br/><br/>
Cause marketing for dummies / 
by Joe Waters & Joanna MacDonald. 
 - Hoboken, NJ :  Wiley,  2011. 
 - xvi, 316 p. :  ill. ;  24 cm. 
 - For dummies. .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/> Cause marketing benefits nonprofit and for-profit enterprises alike-- make it work for you! Discover how supporting a good cause provides a powerful competitive edge. 
<br/><br/><label>ISBN: </label>1118011309 (pbk.) 9781118011300 (pbk.)  RM57.52 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Nonprofit organizations--Marketing.