TY  - BOOK
AU  - Dann,Stephen
AU  - Dann,Susan J.
TI  - E-marketing: theory and application 
SN  - 9780230203969 (pbk.)
PY  - 2011///
CY  - Houndmills, UK.
PB  - Palgrave MacMillan
KW  - Telemarketing
KW  - Internet
KW  - Consumer behavior
N1  - Includes bibliographical references and index
N2  - 'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'--
ER  -