Dann, Stephen,  1973- <br/><br/>
E-marketing :  theory and application / 
Stephen Dann and Susan Dann. 
 - Houndmills, UK. :  Palgrave MacMillan,  2011. 
 - xxii, 474 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'-- 
<br/><br/><label>ISBN: </label>9780230203969 (pbk.)  RM196.26 0230203965 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Internet.<br/>Consumer behavior.