TY - BOOK AU - McNally,David AU - Speak,Karl D. TI - Be your own brand: achieve more of what you want by being more of who you are SN - 9781605098104 (pbk.) PY - 2011/// CY - San Francisco, CA PB - Berrett-Koehler Publishers KW - Identity (Psychology) KW - Brand name products KW - Miscellanea N1 - Includes bibliographical references (p. 135-136) and index ER -