TY  - BOOK
AU  - Chaston,Ian
TI  - Customer-focused marketing: actions for delivering greater internal and external customer satisfaction
SN  - 0077076982
PY  - 1993///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - p. (218)-219
ER  -