Chaston, Ian <br/><br/>
Customer-focused marketing  actions for delivering greater internal and external customer satisfaction 
Ian Chaston 
 - London  McGraw-Hill  1993 
 - xi, 222 p. : ill. ; 23 cm. 
 - Marketing for professionals series .
<br/><br/>p. (218)-219 
<br/><br/><label>ISBN: </label>0077076982 
<br/><br/><label>LCCN: </label>92-026506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer satisfaction