Lele, Milind M. The customer is key Gaining an unbeatable advantage through customer satisfaction Milind M. Lele with Jagdish N. Sheth - New York John Wiley & Sons 1987 - 260p.: 23cm. - Wiley management series on problem solving . ISBN: 71-82859-9 LCCN: 87-21549 Subjects--Topical Terms: Consumer satisfaction