Managing business relationships / 
David Ford ... [et al.]. 
 - 3rd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  2011. 
 - vii,238 p;  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470721094 (pbk.)  RM216.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic alliances (Business)<br/>Business networks.