TY  - BOOK
AU  - Sheldrake,Philip
TI  - The business of influence: reframing marketing and PR for the digital age 
SN  - 9780470978627  (hbk.)
PY  - 2011///
CY  - West Sussex, UK.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Marketing
KW  - Public relations
KW  - Influence (Psychology)
N1  - Includes bibliographical references and index
ER  -