The business of influence : reframing marketing and PR for the digital age /
Philip Sheldrake
- West Sussex, UK. : John Wiley & Sons, 2011.
- xxi, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470978627 (hbk.) RM108.35
Internet marketing. Marketing. Public relations. Influence (Psychology)