Sponder, Marshall. <br/><br/>
Social media analytics :  effective tools for building, intrepreting, and using metrics / 
Marshall Sponder 
 - New York :  McGraw-Hill,  2012. 
 - xiv, 316 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 297-305) and index. 
<br/><br/><label>ISBN: </label>9780071768290 (alk. paper)  RM108.50 0071768297 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Marketing research.<br/>Consumer profiling.