Kates, Andrea. <br/><br/>
Find your next :  using the business genome approach to find your company's next competitive edge / 
by Andrea Kates. 
 - New York :  McGraw-Hill,  2012. 
 - xxviii, 226 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071778527 (hbk.)  RM93.00 0071778527 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Diffusion of innovations.<br/>Strategic alliances (Business)<br/>Strategic planning.