TY  - BOOK
AU  - Hershkowitz-Coore,Sue
TI  - Power sales writing: using communication to turn prospects into clients 
SN  - 9780071770149 (pbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - Sales letters
N1  - Includes index
ER  -