Hershkowitz-Coore, Sue. <br/><br/>
Power sales writing :  using communication to turn prospects into clients / 
Sue Hershkowitz-Coore 
 - Expanded 2nd ed. 
 - New York :  McGraw-Hill,  2012. 
 - xiii, 225 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071770149 (pbk.)  RM49.60 0071770143 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.<br/>Sales letters--Handbooks, manuals, etc.