Makkar, Urvashi. <br/><br/>
Customer relationship management / 
Urvashi Makkar, Harinder Kumar Makkar. 
 - New Delhi :  Tata McGraw Hill Education,  2012. 
 - xvii, 274 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071333313  RM48.05 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Marketing.