TY  - BOOK
AU  - Villanueva,Julian
AU  - Hanssens,Dominique M.
TI  - Customer equity: measurement, management and research opportunities 
T2  - Foundations and trends in marketing
SN  - 1601980108 (pbk.)
PY  - 2007///
CY  - Boston
PB  - Now Publishers
KW  - Customer equity
N1  - Includes bibliographical references (p. 89-99)
ER  -