Hair, Joseph F. <br/><br/>
Marketing research / 
Joseph F Hair, Jr.,  Bryan A Lukas, Kenneth E Miller. 
 - 3rd ed. 
 - North Ryde, N.S.W. :  McGraw-Hill Education,  2011. 
 - xxii, 658 p. :  ill., maps ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070997585  RM328.66 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.