TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780078028847 (pbk.)
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -