Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 13th ed. 
 - New York, NY :  McGraw-Hill,  2013. 
 - xv, 268 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028847 (pbk.)  RM398.54 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.