Bates, Suzanne. <br/><br/>
Discover your CEO brand :  secrets to embracing and maximizing your unique value as a leader / 
by Suzanne Bates. 
 - New York :  McGraw-Hill,  c2012. 
 - xx,230 p.:  ill.  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071762861 (alk. )  RM76.25 (1 naskhah) 0071762868 (alk. ) 9780071762908 0071762906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chief executive officers.<br/>Branding (Marketing).<br/>Corporate image.<br/>Leadership.