Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
- 3rd ed.
- New York, NY : McGraw-Hill/Irwin, 2013.
- xxxviii 519 p.: ill ; 25 cm.
Includes index.
9780078029288 (pbk.) RM437.16 0078029287 (pbk.)
Strategic planning. Business planning. Competition. Strategic planning--Case studies.