Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, 2013. - xxxviii 519 p.: ill ; 25 cm.

Includes index.

9780078029288 (pbk.) RM437.16 0078029287 (pbk.)


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.