TY  - BOOK
AU  - Hughes,Arthur Middleton
TI  - Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program 
SN  - 9780071773485 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Database marketing
KW  - Planning
ER  -