Hughes, Arthur Middleton. <br/><br/>
Strategic database marketing :  the masterplan for starting and managing a profitable, customer-based marketing program / 
by Arthur Hughes. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c2012. 
 - viii 598 p.;  ill :  23 cm. 
<br/><br/><label>ISBN: </label>9780071773485 (alk. paper)  RM183.00 0071773487 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Planning.