TY - BOOK AU - Shapiro,Stephen M. TI - Best practices are stupid: 40 ways to out-innovate the competition SN - 9781591843856 (hbk.) PY - 2011/// CY - New York PB - Portfolio/Penguin KW - Organizational change KW - Management KW - Organizational effectiveness KW - Creative ability in business N1 - Includes bibliographical references and index; Overview : innovate the way you innovate -- Process : challenge-driven innovation -- Strategy : innovation strategy and customers -- Measures : innovation measures and motivation -- People : organization, leadership, and culture -- Creativity : techniques for stimulating creative thinking ER -