Shapiro, Stephen M., 1964-

Best practices are stupid : 40 ways to out-innovate the competition / Stephen M. Shapiro. - New York : Portfolio/Penguin, 2011. - 205 p. : ill. ; 19 cm.

Includes bibliographical references and index.

Overview : innovate the way you innovate -- Process : challenge-driven innovation -- Strategy : innovation strategy and customers -- Measures : innovation measures and motivation -- People : organization, leadership, and culture -- Creativity : techniques for stimulating creative thinking.

9781591843856 (hbk.) RM90.00 1591843855 (hbk.)


Organizational change.
Organizational change--Management.
Organizational effectiveness.
Creative ability in business.