TY  - BOOK
AU  - Brannan,Matthew J.
AU  - Parsons,Elizabeth
AU  - Priola,Vincenza
TI  - Branded lives: the production and consumption of meaning at work 
SN  - 9781849800921 (hbk.)
PY  - 2011///
CY  - Cheltenham, UK
PB  - Edward Elgar Publishing
KW  - Branding (Marketing)
KW  - Product management
KW  - Quality of work life
KW  - Industrial relations
KW  - Personnel management
N1  - Includes bibliographical references and index; Also available in digital form
N2  - 'Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations'--P. 4 of cover
UR  - http://turing.library.northwestern.edu/login?url=http://www.northwestern.eblib.com/patron/FullRecord.aspx?p=767139
ER  -