Vlasic, Bill.

Once upon a car : the fall and resurrection of America's big three automakers - GM, Ford, and Chrysler / Bill Vlasic. - New York : William Morrow, 2011. - 394 p. ; 24 cm.

Includes index.

'The Detroit bureau chief for The New York Times takes readers inside the Big Three U.S. automakers for the rise and fall --and rise again? -- of this quintessentially American industry'--

9780061845628 (hbk.) RM89.90 9780061845635 (pbk.)


Chrysler Corporation.
General Motors Corporation.
Ford Motor Company.


Automobile industry and trade--History.--United States