Current perspectives in mass communication research / 
F. Gerald Kline and Phillip J. Tichenor, volume editors. 
 - Beverly Hills :  SAGE Publications,  1972. 
 - 320 p. ;  25 cm. 
 - Sage annual reviews of communication research ;  vol. 1. .
<br/><br/>Bibliography : p. 297-308. 
<br/><br/><label>ISBN: </label>0803901712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--United States.