Handbook of research in mass customization and personalization / 
edited by Frank T. Piller, Mitchell M. Tseng. 
 - New Jersey :  World Scientific,  2010. 
 - 2 v. (1122) p. :  ill. ;  26 cm. 
<br/><br/> Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Strategies and concepts --  Applications and cases.  v. 1.  v. 2. 
<br/><br/><label>ISBN: </label>9789814280259 (set)  RM1,208.40 9789814280266 (v. 1) 9789814280273 (v. 2) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass customization--Congresses.<br/>Flexible manufacturing systems--Congresses.<br/>Product management--Congresses.<br/>Marketing--Management--Congresses.<br/>Service industries--Marketing--Congresses.<br/>Marketing research--Congresses.