TY  - BOOK
AU  - Monroe,Kent B.
TI  - Pricing: making profitable decisions 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071261937
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Pricing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -