Monroe, Kent B. <br/><br/>
Pricing :  making profitable decisions / 
Kent B. Monroe. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c2003. 
 - xxvi, 658 p. :  ill. ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing. .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071261937  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing.