TY  - BOOK
AU  - Graham,Stedman
AU  - Goldblatt,Joe Jeff
AU  - Neirotti,Lisa Delpy
AU  - Graham,Stedman
TI  - The ultimate guide to sports marketing
SN  - 0071361243
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Sports administration
KW  - Sports
KW  - Marketing
N1  - Rev. ed. of: The ultimate guide to sport event management and marketing. c1995; Includes bibliographical references (p. 305-307) and index
ER  -