Marketing 11/12 / 
 Annual editions :  marketing 11/12.  Marketing 2011/2012. 
edited by John E. Richardson. 
 - 34th ed. 
 - New York :  McGraw Hill,  2012. 
 - xiv, 153 p. :  ill. ;  28 cm. 
 - The annual editions series. .
 - The annual editions series. .
<br/><br/><label>ISBN: </label>9780073528649  RM21.41 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.