Anselmo, Donna. <br/><br/>
Marketing demystified :  a self-teaching guide / 
Donna Anselmo. 
 - New York :  McGraw-Hill,  2010. 
 - xix, 379 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071713917 (pbk.) 0071713913 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.