Channels of distribution [videorecording] /
D.E. Visuals
- Florida : D.E. visuals, 2002
- 1 videodisc (22 min.) : sd., col. ; 4 3/4 in.
Discusses advantages and disadvantages of direct and indirect distribution, common consumer and industrial market channels, channels in the service industries, multichannel systems, vertical marketing systems, and strategic channel decisions.